Netflix announced on Wednesday that 94 million subscribers now use its advertising-supported tier. This is a significant rise from 70 million subscribers reported in November. The streaming giant’s cheaper plan is gaining popularity, especially as economic uncertainty affects consumers worldwide.
With over 300 million customers globally, Netflix said it is seeing strong spending across all its streaming plans. In April, the company reported no major changes in how consumers are spending on streaming, despite ongoing economic concerns.
These updates eased investor worries that shifting U.S. trade policies and economic instability might cause people to reduce their spending on entertainment services like Netflix.
Last month, Netflix revealed that the ad-supported tier made up 55% of new sign-ups in the countries where this option is available. This shows strong interest in more affordable streaming choices.
To attract more international viewers, Netflix introduced enhanced language features earlier this year. These include additional dubbing and subtitle options, helping non-English speakers better enjoy its content.
Many of Netflix’s most successful shows come from abroad. Popular foreign titles include South Korea’s hit drama Squid Game and Spain’s Money Heist.
However, foreign films face challenges in the U.S. market. In May, former President Donald Trump proposed a 100% tariff on foreign-made films to promote domestic productions. This move cast uncertainty over the future for companies like Netflix that rely on overseas content creation.
Despite these challenges, Netflix continues to expand its global reach and attract millions to its ad-supported streaming tier.
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